Networking on Facebook like a Boss!
Networking for your wedding business doesn’t just have to be at that monthly coffee morning anymore, it can be done online too! If, like most of the population, you are on Facebook, you can use this to huge advantage. There are great opportunities on this platform to network with people, you just need to know where and how. Networking on Facebook, can be incredibly beneficial for your wedding business.
Facebook groups, for example, are fantastic and there happens to be loads out there. Just have a search and see what you can find.
Some groups will let you join up straightaway, but a lot of groups now, have a simple vetting process (or, let’s face it, anyone could join!). This is nothing to worry about, they just want to ensure that you have a wedding business and that you are who you say you are. Be respectful, answer the questions and they will let you know.
Once in these groups, please do be courteous and respect the group admins rules, they are there for a reason. So now, grab a bevvie and read on to see how you can network like a pro on the most widely used social media platform.
who are you?
Facebook has recently rolled out the ability to be able to join groups as your business page. In my absolute honest opinion, there could not be a worse magnet for spam and trolling. Just don’t do it. You are not your business; your business is part of you. Join Facebook groups as YOU. Imagine walking into a bar and introducing yourself as ‘The Knot’. Bizarre right? So, unless it is absolutely necessary, join Facebook groups as yourself, it is much more personable and friendly. Do, however, link your business page on your personal page so that those who are interested can take a look.
Most Facebook groups have a certain etiquette they follow, which can be viewed in their rules and guidelines. Mainly, these are centred around promotional posts. Some groups ask that there are no promotional posts whatsoever, some ask that you self-promote only on certain days or in specific threads. Make sure you always follow these instructions and be polite.
The best way to be seen as someone who knows what they are talking about, in any online medium, is to be active and helpful. This goes for Facebook groups in terms of participation. If someone asks a question or needs advice and you find that you can help, do so. Comment on their posts, offer solutions and support. This is an excellent way of gaining people’s trust and building connections. Don’t be afraid of asking for help here too, this is a two-way thing. There may be a time when you are struggling and will be glad of that support. You have the benefit of sharing knowledge with each other so do that.
one hit wonder
As with everything, consistency is key. Don’t just pop up out of the blue with information about your business and then vanish, never to be heard from again. Who is going to remember you? The same goes for the above point with helping people. Do it over and over again. Believe me, people will get used to seeing your name, (yes, that is a good thing!) and start to look to you as an expert.
All work and no play makes for a very boring life! Just because you are in a networking group for your business, does not mean that that’s all you can talk about! We are all human and we have lives and interests outside of our businesses! Post some thought-provoking content, maybe a motivational quote or a joke. You may have come across an interesting article, share that. You could even create a poll or survey. If worst comes to worst, post an entertaining meme or GIF. Lovelies, you have the whole internet at your fingertips, make use of it!
we need a more blue-sky approach to regenerated reciprocal innovation
Um, what? Is that how you talk to others offline? I didn’t think so. Lose the complicated jargon. Nobody, probably not even you knows what it means. It isn’t impressive, it’s weird. Relax and loosen up and talk like a human being, people will respond to you better because they will know what you are talking about! Just as importantly though, don’t go the other way either. I mean text speak. You know, like, R U OK? Or C U L8R. Again, not impressive and will probably result in you being ignored by others in the group. Just talk as you would normally, to acquaintances in the real world and you’ll be fine.
Of course, there are many more social media sites out there. Most of these points can still be applied over Twitter and LinkedIn, etc. Just remember, online networking doesn’t have to be boring, but you DO have to talk to people!
Hope you enjoyed these tips and that you put them into practice! Have you got some killer online networking tips to share? I’d love to hear about them! Leave them in the comments below!
For tips on networking your wedding business offline, check out my previous article here. Also, for more info on the importance of networking, check out this wonderful guest article here by Valerie Pritt, of the Engaged Wedding Planner Academy.
Struggling to keep up with your social media for your wedding biz? Click here to find out how I can help you get back on track!