You have finally decided, social media is the way to go. Everyone else is doing it, and although you have a dwindling personal Facebook account, you don’t go on there much unless you have the odd game of Candy Crush.
You’ve been told by your colleagues and associates how much being on social media can help your business, and let’s face it, more clients couldn’t be a bad thing, right? So here goes…
First, which social media sites do you go on? The obvious ones are Facebook and Twitter, but people are raving now about Instagram and there is always LinkedIn for the serious business minded people too. The key here is to find out which platforms your target audience is most likely to be on. Once you have figured this out, it’s time to get to work.
Consistency is Key
The cardinal rule of social media for businesses is consistency. Posting regularly and consistently on each platform you are utilizing is the best way to get regular followers. Plan out weekly the subject of your postings and how often you are going to post and then go on accordingly. This builds up a pattern and your audience will soon learn what to expect from you.
Originality is Best
Don’t spread yourself over too many platforms, try and stick to 2 or 3 at the most. The reason for this is that although sometimes you can post the same content over each platform, it is not advised to do it frequently as some of your audience may be following you on all of them and obviously the same content may become tedious. To that end, you would need to come up with new content for each platform, which can be very time-consuming.
Stay on Topic
Keep your content relevant. You must ask yourself when planning if this is going to be something your audience is interested in. Definitely, there should be some posts relevant to you and certainly your services and products, and of course the odd inspirational quote here and there. You can even post the odd off-topic article every once in a while but a constant stream of unicorn pictures and videos of them racing may seem a little bit odd and could ultimately lose you some interest and even followers.
Social media popularity involves a lot of give and take. It is not just posting something and hoping for the best. Like real life networking, you must get out there and communicate with others. Liking and commenting on other people’s posts and retweeting their content is a sure fire way of getting yourself out there. Just like posting, however, it must be a consistent and genuine effort.
Post polls and special offers. These are always guaranteed to generate some interest with your audience. After all, who doesn’t like a special offer? Lead magnets with freebies, giveaways and promotions can be easily created when you know how and can spark a decent amount of audience engagement.
Don’t spam or sell all the time. Both of these things can be off-putting to your audience and can lose you followers at the drop of a hat. Keep to two or three postings a day per platform if you want to be that regular and keep a reasonable amount of time between each one. The odd selling post is fine just to actually promote your products or services but don’t do this more than once or twice a week.
So there you go. A virtual assistant’s advice on getting out there on social media. Keep it real, don’t spam, and make sure above all that you communicate!