4 Reasons You Should Use Instagram to Market Your Wedding Business
Why you need to be posting on Instagram.
“Amongst all the ‘wedding bell’ noise out there in the online world, one visual-specific social platform reigns above all others. It is of course, Instagram.” (Bridebook)
In this fast-paced digital world, getting your wedding business to stand out from the crowd and attract more customers has never been more challenging. Every single day, consumers are bombarded with content from brands trying to capture their attention, and when it comes to attracting soon to be brides and grooms, you need to ensure you are utilising the very latest digital marketing trends to maximise your reach.
One of the most important tools at your disposal is Instagram. Once the platform known for users sharing pictures of their food, in the decade since it was launched, it has become the fastest-growing social media channel in the world, with one billion users logging in every month it is an essential ingredient in helping you to reach new couples!
There are many benefits to the platform, but here my top five reasons you should utilise Instagram to market your wedding business:
One of the most significant benefits of using Instagram for your wedding business is that the platform has some of the highest engagement rates of any social media platform. Research has shown that posts that use hashtags have an average engagement rate of over 12%, compared to just 2% for Facebook.
This means that by regularly posting and showcasing your brand on Instagram, you will be able to enjoy more betrothed couples interacting with your company and using your services.
Tip – Use and explore relevant hashtags! Engage on posts relevant to you.
establish a brand identity
Instagram is a great platform for helping you to build a brand identity. Unlike other social media channels, Instagram is designed to help you to showcase a little more personality and is less about direct sales. By adopting this approach, you’ll be getting more people interacting with your brand, building awareness – so when the time comes to need your services, they’ll know exactly who to turn to!
Tip – Give value, share interesting content, build trust.
Another very popular benefit of Instagram is that it has one of the most powerful targeting options for advertising of any social media channel. When you want to give your brand that extra bit of promotion, advertising through Instagram will allow you to target the most relevant audience, filtering them down by location, age, gender, interests and much more.
Tip – Do your research into the people you want to attract!
When it comes to marketing, in-depth analytics can help you to take your campaigns to the next level. Instagram has some of the most superior insights, allowing you to see in real-time how your page is performing, allowing you to quickly react to ensure that you are always able to maximise your reach and engagement.
Tip – Take a look at your insights, learn what they mean and how you can improve them.
not sure where to begin?
I know just how confusing and time-consuming the world of digital marketing can be. That is why I’m here to help you stand out from the crowd and drive more couples towards your wedding business, taking the stress of promoting your brand away so you can focus on what you do best, giving couples their dream wedding!
Want to find out how I can help you? Book a free discovery call today!
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