The ho-ho-holidays are among us, and if you’re like most entrepreneurs, you’re going to want to take some well-deserved time off. But also, like most entrepreneurs, you’re going to want to make sure your business is running like a well-oiled machine while you take a quick step back. So how do you do this without being glued to your laptop or phone? The answer is- AUTOMATE!
So read on, friend, for the top 3 ways to automate your business so you can kick back with some cocoa WITHOUT feeling chaotic.
#1. SET YOUR AUTO-RESPONSE
When you’re planning to take time off, the last thing you want to worry about is having a speedy response time to the emails that are hitting your inbox. So, the auto-responder from your email provider will now become a saving grace!
Before you close your laptop for the final time this season, be sure to set a friendly holiday message so leads and clients know you’re not just ignoring them. Here’s a sample to inspire you:
“Hi so and so,
Happy holidays and thank you so much for reaching out. I’m out of the office for some much-needed quality time with family and friends, but I am looking forward to connecting with you when I return on [INSERT DATE HERE].
Seasons greetings and warm wishes,
[INSERT SIGNATURE HERE]”
#2 Schedule Your Content
While you might be taking a step back, your marketing efforts shouldn’t be. Block out some time to batch create and schedule content, so you’re not giving your audience crickets during your downtime. Here are a few content avenues to consider pre-scheduling:
- social media posts (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Facebook group content
- promotional emails
- Pinterest content
There are so many intuitive scheduling tools to help your social media run on auto-pilot. My favorite happens to be Later.
Every small business owner knows that engagement fuels social media success. While this can’t truly be automated, you can outsource it to a Virtual Assistant or Social Media Manager. Of course, hiring a professional to take over your engagement during the holidays needs to be planned for, but it may be worth it if you’re genuinely looking for a hands-off holiday.
#3 Pay Mind To Your Calendar
If leads and clients can book calls with you via a scheduling tool, be sure to mark yourself as unavailable to avoid bookings. While you’ll likely need to set this manually, you can automate processes for calls booked for your available time while you’re not manning your inbox.
That way, if someone reserves a slot to meet with you when you return, they’ll automatically receive an email with a thank you message or a meeting link while you’re off enjoying some self-care!
In other words, they won’t feel ghosted!
So, in celebratory conclusion, with these automation tips, your business will be just fine if you choose to log off and enjoy the fleeting holiday season with those who are near and dear to you.
If you want to have a chat about how you can put more automation in your business, click here and let’s schedule in a discovery call!